Albert M. Carter aka Albrix is a dedicated, creative, passionate and award winning music entrepreneur, author, and international educator taking the Middle East and US by storm. His work is helping to shift the cultural landscape of the music industry with innovative approaches to solve common problems. With his forward thinking methods, the self proclaimed culture shifter, helps artists understand the value of their music and learn what it takes to make it in the music business at a global level. As co-founder of Hip Hop University, Emirates Music Summit and AudioSwim Music Distribution, Albert has built his reputation as a champion for artists because he is one.